American country singer Luke Bryan stars in Smithfield Foods' Good Goes On campaign.

The What She Wants Tonight hitmaker commented 'I'm proud to kick off the Good Goes On programme because there's always room for more good in the world. I'm a believer in finding the good in every day, having fun and spreading joy. We have a few surprises up our sleeves this year, so be sure to follow us as we continue to find ways you can spread the good in 2023!'.